News

Furniture as a Service

Ikea customers will soon be able not only to buy furniture, but also to rent it – using the very convenient subscription model. From 2020, the large Swedish furniture department store will be offering subscription models in over 30 countries.

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The Automotive-Flat Rate

Even sectors that you wouldn’t associate with subscription business models, at first sight, are moving towards subscription. Increasing numbers of automobile manufacturers have been experimenting with monthly fixed rates for their models.

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