News

ONEtoONE, 26 May 2020:  The subscription economy is a game changer and has become a strategic success factor for companies. The shift from spontaneous and

basicthinking, 28 April 2020:  The subscription model certainly isn’t new. But more and more companies are offering their services as part of a refined “subscription

t3n 15 April 2020:  It’s the subscription model’s finest hour: There is hardly any sector that hasn’t tried to offer its goods and services through

Revolutions change the world. Like the industrial revolution, the digital revolution will continue to rearrange the world we live in. The prevalence of high-tech innovations

basic thinking 27 November 2019:  Since the arrival of Spotify, Netflix and Co. we have come to realize that one-off purchases are a thing of

Adobe has offered its Creative Suite exclusively through a subscription model (SaaS) since as early as 2013. While some have been thrown into a dither by the shift from software purchase to software leasing, for Adobe it has been an extremely successful change.

Ikea customers will soon be able not only to buy furniture, but also to rent it – using the very convenient subscription model. From 2020, the large Swedish furniture department store will be offering subscription models in over 30 countries.

Even sectors that you wouldn’t associate with subscription business models, at first sight, are moving towards subscription. Increasing numbers of automobile manufacturers have been experimenting with monthly fixed rates for their models.